The Laws of Attraction & Attrition

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How does today's Sales leader manage the multi-generational sales force? What are the factors that attract or drive away sales talent across generations?

In 2016, Symmetrics Group surveyed over 150 sales professionals to learn about generational nuances that impact sales. The survey respondents included frontline sellers, frontline sales managers, and sales leaders from the Millennial, Gen X, and Baby Boomer generations. In this piece, you will learn:

  • The key drivers of Seller Attraction to sales roles across Millennials, Gen X, and Baby Boomer professionals
  • The key drivers of Seller Attrition from sales roles across Millennials, Gen X, and Baby Boomer professionals

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