CRM Disaster Prevention Article

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How can companies avoid the typical pitfalls that lead to CRM failure?

Based on experience with numerous clients embarking on new CRM programs or reassessing failed implementations, CRM expert Tim Clarke shares Symmetrics Group's point of view on the critical elements of CRM success.  This whitepaper will allow you to:

  • Understand the relationship between CRM strategy, sales effectiveness, and CRM technology
  • Learn the essential components of a CRM program that address the strategic, process, and people elements of CRM success
  • Hear examples of how to put program elements into practice

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